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Yurai
Focused Audit

One problem. A clearer way forward.

If you already know which area of your business needs attention, a Focused Audit takes a deeper look at what's happening, where opportunities are being missed, and what should be prioritised next.

From €149 · One-off audit

Request a Focused Audit
Executive Explorer SEO audit: overall score 61/100, 6 critical issues, 7 warnings, 13 passed checks
Anti-Wrinkle campaign lead pipeline: 8 converted, 61 active pipeline, 9 lost to location, 27% no-show rate

Sometimes, you already know where to look.

You might be getting website traffic but struggling to appear in search.

Your Google Ads might be generating leads, but you're unsure about their quality or cost.

Or perhaps one specific part of your customer journey simply isn't performing as expected.

A Focused Audit goes deeper into one priority area without requiring a full Business Assessment.

Choose the area that needs attention.

SEO & Search Visibility

Understand how your business is being found, what's limiting visibility and where the strongest search opportunities are.

Paid Media & Lead Performance

Understand where your advertising budget is going, which campaigns generate meaningful enquiries and where performance can improve.

Website & Conversion

Identify friction that may be preventing visitors from taking the next step.

Lead & Customer Journey

Look at what happens after someone enquires and where potential customers may be getting lost.

Real Audit Examples

See what a Focused Audit can uncover.

SEO & Search Visibility

Executive Explorer SEO audit: overall score 61/100, 6 critical issues, 7 warnings, 13 passed checks

What we look at: Search visibility · Site structure · Keywords · Technical issues · Local search · Competitor opportunities

Finding

Important tour experiences weren't structured strongly enough around how potential customers search.

Opportunity

Improve page architecture and search targeting around high-intent tour searches.

Priority

Strengthen individual tour pages and the overall search foundation.

Paid Media & Lead Performance

Meta Ads lead performance report: 169 total leads, €3.43 blended CPL, 42,206 awareness impressions, 10 converted, across 4 campaigns

What we look at: Campaign performance · Cost per lead · Lead quality · Conversion · Creative · Spend allocation

Finding

One campaign generated cheaper leads, but another produced customers with stronger commercial intent.

Opportunity

Stop evaluating acquisition purely by cost per lead.

Priority

Allocate budget around lead quality and business outcome, not just platform metrics.

Good numbers don't always mean good business performance.

From Data to Decision

Not another dashboard. A decision.

Data
  • Traffic
  • Rankings
  • CPC
  • Leads
  • Conversions
What It Means
  • Where performance is being lost
  • What's actually working
  • Where the opportunity sits
What To Do Next
  • Priorities
  • Recommendations
  • Implementation roadmap
What You Receive

A focused answer to a focused problem.

Performance analysis

A deeper review of the selected area using the data available.

Key findings

What's working, what's underperforming and where opportunities are being missed.

Prioritised recommendations

Clear actions ranked around what matters most.

Visual report

A report you can keep, review and use when making decisions.

Next-step direction

What you can address yourself, with your existing team, or with Yurai.

Focused Audit vs Business Assessment

€149 or €395: which one fits?

Focused Audit

From €149one-off

Scope
One specific area
Best when
You know the problem
Analysis
Deep and focused
Outcome
Specific action plan
Request a Focused Audit

Business Assessment

From €395one-off

Scope
Business-wide
Best when
You're not sure where the biggest opportunities are
Analysis
Cross-channel / customer journey
Outcome
Prioritised growth roadmap
Start with the Business Assessment

You know where the problem is.Let's understand what's causing it.

Choose the area you'd like Yurai to investigate and we'll take it from there.

Focused Audit — from €149