Experience

Bilingual (Spanish–English) growth and digital marketing professional with experience spanning tech and the aesthetic industry. I help small businesses and clinics grow through data-driven campaigns, CRM optimisation, lead generation, and smart use of digital tools.

Marketing & Business Development Manager

The Skin Nurse Clinic

  • Increased new client acquisition by 29% and lifetime value by 39% through data-led marketing and automation.

  • Managed CRM optimization (Phorest), website SEO, and Meta Ads campaigns to drive growth.

  • Bridged communication between internal team and external agencies using Asana, Google Ads, and analytics insights.

  • Implemented structured marketing workflows and reports for visibility and accountability.

Subject Matter Expert

TikTok

  • Partnered with Product and Operations teams to safeguard €450M quarterly revenue through quality initiatives.

  • Designed internal tools improving workflow efficiency and cross-department collaboration.

  • Delivered coaching sessions to enhance communication and decision-making across global teams.

Quality Analyst

TikTok

  • Supported revenue-generating creator accounts through quality assurance and retention strategies.

  • Reduced false positives by 10%, improving creator satisfaction and retention.

Hostess

InterContinental 5★ Hotel

  • Maintained 98% guest satisfaction, handling 100+ daily interactions in a luxury setting.

  • Supported logistics for private events up to 200 guests.